The body is
the billboard.

AdMeUp is a marketplace for race-day body placements. Athletes list slots. Brands bid. Artwork goes on skin for a specific event, and stays in the photos that race already makes.

What this is

One lot is one body slot on one athlete for one curated race. Brands set a secret max. The standing price walks in public. At auction close, the hammer is charged onto the athlete’s connected account. The winner’s print-ready file is theirs to wear; the athlete prints it locally.

The floor is $50 to put a logo on the athlete for that event.

First sport is HYROX. The same rails later open to other races, then other creators, then other physical placements on people who already have a crowd looking at them.

Vision

Every race already has cameras.The skin should work too.

Start where the audience is obsessive and the kit is already photographed: HYROX. Let a physical slot sit in the frame for the whole event — recap stills, stories, finish-line sets. Then run those same auction rails anywhere a person is already the thing people came to watch.